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The Journey of a Network Marketer - Part 7 | Relationships are Greater than Leads

I am no longer going to keep up with the days! I was off by a few hundred anyway. My network marketing journey began around 15 years ago!

Relationships are Greater than Leads

Those words, to an impatient marketer, are like hearing fingernails on a chalkboard. The common misconception is that building solid relationships takes way too long. It's is quite the opposite, when you can show others that you are someone that you are genuinely interested in them and why they do what they do, about their family, and so on. You just can't fake it.

This is so much more rewarding than playing the numbers game. That's what the MLM heavy hitters want you to think is the pathway to success, talk to 100 people... get No's, and eventually you will get a yes. Bologna. That is crazy talk, and that is a direct sales game. Network Marketing is not a numbers game, it's a relationship business and without the relationships... you are dead.

How do I know? Because I played the numbers game, and fell on my face... 3 times. I listened to people tell me to make a list, go through it and try to turn ballerinas into carpenters. Not literally, but you get the point right.

Newsflash - Not everyone want to join our business. Most people, just want to be CUSTOMERS! Yep, and when we show them our business and try to get them to join... They shut us off. Then screen our calls, stop following us on social media and hide when they see us in public!! You know it's true!

Okay, sorry to go out on that tangent. It's a passion of mine to try to stop something before it burns bridges.

So, about the relationships being better than leads.

Today, I have talked to about 10 - 15 people. Somewhere in that range. I didn't treat them as numbers. I treated them just as they are; I treated them like PEOPLE! People with families, mortgages, jobs they don't like, student loans, and the list goes on. I'm a person, so I want to meet other people. Not just throw a bunch of mud on the wall and hope it sticks.

Out of the 10 - 15 people, I was able to reach 2 people. 2 people? John, how are those 2 people better than leads? Well, because we have broken the ice. I have given them an amazing book for them to learn that lack of success in network marketing is NOT their fault, and I have a genuine interest in helping them. 2 people, that I look forward to having a solid relationship with. It costed neither party a single penny and no matter what happens, I know that we will stay in touch and work together.

How is that greater than leads again??

Well, let's say I bought 100 leads. For fresh leads, that would be about $200.00. Okay... say out of the 100 leads, there were actually 5 people that were coachable and were serious about network marketing. Now 2 out of those 5 people, I was able to build a solid relationship with and grow... So, I paid $100.00 per coachable, targeted leads.... and I did the same thing, by talking to 15 people for FREE!!

Oh, and as I was typing that last paragraph... I was able to give away the book to one more person that I have a genuine desire to work with.

See what I mean?

What's great is, our team can coach anyone that has a desire and a strong enough "WHY" to do the same in building their MLM Business. The only catch is, applying what is taught and being coachable. That's it!

Learn how you can get started building a strong network for your business - go to and download "Success in Ten Steps" for free. 

My mentor honored me by featuring a lesson post of mine on our Monday call and I would like to share it... hope it's not too long. 

I hope it touches you as much as it has me...

Think and Grow Rich Lessons:

Chapter 9: Persistence

This chapter comes at no better than time than today for me, personally. 
Intensity of Desire
"The ease with which lack of persistence may be conquered will depend entirely upon the intensity of one's desire."
This is as true today as it was when it was written all those years ago by Mr. Hill.
When we find ourselves hitting "speed bumps" in our efforts, they can often appear as enormous mountain ranges that block our view of the final prize. That is why we must write down, and keep our "WHY" in front of us at all times as we walk through the test of persistence that guages whether or now we can "take it." These times, early in the journey are the times that seperate the weak from the successful and when the desire is so strong that we have no choice but to carry on, then we have what it takes and will pass the test.

It's a Marathon, not a Sprint
Mr. Hill goes on, later in the chapter, to say something that really hit home with me, and allowed me to give myself permission to move without haste.

"Be persistent no matter how slowly you may at first have to move. With persistencewill come success." 

So powerful. As many of us are rushing to make our fortunes... we live in a microwave society that lacks patience. How can we express patience with those in which we mentor, if we are not patient with our own growth? It's just not possible. Oh, how many times I quit or gave up because my results were not instant or manifested without giving anything in return. One thing I have learned about persistence is it has no memory of how badly you performed a task the first, second, third, fourth, or how many times it takes to develop a solid skill. Persistence allows you to get better each time as long as you keep moving toward your desire with definiteness of purpose.

"The hidden Guide lets no one enjoy great achievement without passing the persistence test."
While, personally... I know that the test I recently encountered was not the last, and was definitely not the first. I can say that I now recognize this test. While each test has its own level of intensity, with each lesson, I grow and grow for the sake of my purpose to help others that follow me.

I will leave you with this. Persistence, while it may have went unnoticed at the time, has allowed two great things to manifest in my life for the good.
1. My wife - Without persistence and growth, she and I would have never married. She saw amazing potential in me, and for some time during the early days of our relationship... I chose to be a sideline player. I did not apply myself to do anything. I did know that I loved this woman very much and she helped make me a better person. So through much change inside of myself and ambition that continues to grow, I was able to marry the love of my life 11 years ago.

2. My son's survival - When my son was 8 months old, he developed a very bad croup. It went on for almost 10 days. We had taken him to the Doctor twice in this span, and they sent us home both times stating that he would push through it. Around the 12th day, 3 days before Thanksgiving, 2009; he began fighting to breath to the point where his stomach was sucking into his back. A very good friend of ours is a lifeflight nurse, and she had described this condition as Strider. It was so hard to watch. Our friend urged us to take him to the ER immediately.
We rushed to Vanderbilt Children's Hospital in Nashville, TN where, after some x-rays, and my son getting so upset that he worked himself into an even more dangerous state; he was placed in the NICU where he would fight for his life. After a few hours, his condition did not ease and we could tell by looking at the nurses' faces that they did not expect him to live. Right then, my wife and I had a choice. We could either believe the same and give up, or we could believe that he would fight and live to be even stronger.
The first night was the longest. I prayed, and I prayed. I wept and asked to trade places with him. I never once, however, believed anything other than he would be going home with us. No matter how upset we were, we all believed that he would make it and make it like a champ
2 Days in NICU, the nurses that were there the first night came and were amazed. We were exhausted, and we never left his side.
Persistence from my wife and our family. Persistence from our baby boy. Persistence in prayer and unwaivering faith. All working together, is what saved my son's life. None of us ever gave up, despite the odds. He is about to turn 8 this coming Sunday and not a day goes by that I don't give thanks that he is here with me.

Thank you all. I hope this lesson has spoke to you as clearly as it has spoken to me.
Til Next Time,
John Wiser
"Be A Mentor with a Servant's Heart"


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