Relationships are Greater than Leads
Those words, to an impatient marketer, are like hearing fingernails on a chalkboard. The common misconception is that building solid relationships takes way too long. It's is quite the opposite, when you can show others that you are someone that you are genuinely interested in them and why they do what they do, about their family, and so on. You just can't fake it.
This is so much more rewarding than playing the numbers game. That's what the MLM heavy hitters want you to think is the pathway to success, talk to 100 people... get No's, and eventually you will get a yes. Bologna. That is crazy talk, and that is a direct sales game. Network Marketing is not a numbers game, it's a relationship business and without the relationships... you are dead.
How do I know? Because I played the numbers game, and fell on my face... 3 times. I listened to people tell me to make a list, go through it and try to turn ballerinas into carpenters. Not literally, but you get the point right.
Newsflash - Not everyone want to join our business. Most people, just want to be CUSTOMERS! Yep, and when we show them our business and try to get them to join... They shut us off. Then screen our calls, stop following us on social media and hide when they see us in public!! You know it's true!
Okay, sorry to go out on that tangent. It's a passion of mine to try to stop something before it burns bridges.
So, about the relationships being better than leads.
Today, I have talked to about 10 - 15 people. Somewhere in that range. I didn't treat them as numbers. I treated them just as they are; I treated them like PEOPLE! People with families, mortgages, jobs they don't like, student loans, and the list goes on. I'm a person, so I want to meet other people. Not just throw a bunch of mud on the wall and hope it sticks.
Out of the 10 - 15 people, I was able to reach 2 people. 2 people? John, how are those 2 people better than leads? Well, because we have broken the ice. I have given them an amazing book for them to learn that lack of success in network marketing is NOT their fault, and I have a genuine interest in helping them. 2 people, that I look forward to having a solid relationship with. It costed neither party a single penny and no matter what happens, I know that we will stay in touch and work together.
How is that greater than leads again??
Well, let's say I bought 100 leads. For fresh leads, that would be about $200.00. Okay... say out of the 100 leads, there were actually 5 people that were coachable and were serious about network marketing. Now 2 out of those 5 people, I was able to build a solid relationship with and grow... So, I paid $100.00 per coachable, targeted leads.... and I did the same thing, by talking to 15 people for FREE!!
Oh, and as I was typing that last paragraph... I was able to give away the book to one more person that I have a genuine desire to work with.
See what I mean?
What's great is, our team can coach anyone that has a desire and a strong enough "WHY" to do the same in building their MLM Business. The only catch is, applying what is taught and being coachable. That's it!
My mentor honored me by featuring a lesson post of mine on our Monday call and I would like to share it... hope it's not too long.
I hope it touches you as much as it has me...
Think and Grow Rich Lessons: