Network Marketing and MLM Sponsoring vs. Recruiting
I can go on and on about this subject, that I had to make it a series!
First of all, I am not a recruiter. In this industry, I actually dislike the word. I have personally been recruited, and treated as recruit. You know what I learned? I learned I would rather be sponsored.
So what is recruiting?
Recruiters use sales tactics to get people to join business. They use closes to back the prospect into a corner to buy pricey sales kits or distributor packs. They get the prospect to sign up, tell them to make a list of their family and friends and start hammering away. They teach that someone telling them NO is a good thing because it's all about numbers to a recruiter.
Whoa! Wait! What?
Yes, let's think about that... let's say you have been recruited into an MLM business by a heavy hitter. You were closed. You were pressured with some horse manure close like, "You need to go ahead and get your spot so you can benefit from my spillover!" So, you say yes... let's go.
If you had said NO, do you think they care? Nope, we are just numbers to recruiters. Oh, and it doesn't change once we sign the distributor agreement. Good luck getting trained by a recruiter. And seriously, do we really want to duplicate high pressure sales tactics? Heck no!!
The biggest downside of recruiting, is turnover. There is no retention because of a couple of reasons:
- The recruiter is taking someone that just wants to be a customer of a company and forcing, through slick talk and pressure, the prospect to do something they really don't want to do.
- Recruiters do not care to train, nurture, or give any real mentoring to their recruits. It slows them down and they are more focused on personal profit than the actual relationship.
- The new distributors will eventually fall off because of no support from the upline. It's a sad reality, but it happens every single day.