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Network Marketing is a Relationship Business - Why so many people fail

The reality of a home based business kicks in shortly after the signup...

So many of us got involved with network marketing or mlm with the idea that we are going to plug in, post some links, grow our downline just like magic and we are an instant success. This could not be any further from the truth.

The sad truth is that many will quit. Not because they are terrible marketers. Not because they don't have exceptional products or they decided to partner with a bad company. Unfortunately, this is what gives this amazing industry a bad name. So what is the reason that so many people fail in network marketing and mlms?

Ready for the hard truth? Are you sure?

Okay... the reason so many fail in home based businesses is because they try to promote a product or business opportunity and not what really matters. What really matters? The RELATIONSHIPS matter. Let's look at this closely.

Why Network Marketing is a Relationship business and not a sales business...

This one took a while for me to let it sink in. A relationship business. Then after reading Success in 10 Steps by Michael Dlouhy , it clicked. I had been doing it wrong. Perhaps you have been doing it wrong. I was amazed at how I was able to shift my focus on helping other people and everything else just fell into place. And guess what?? I didn't have to make a list of 100 people, invite them to my home or a hotel and show them a video on why they should join my business or buy my products. Nope. Not one time.

By getting the mentoring I needed, plugging into the training and really stopping and listening to what people need... and ACTUALLY CARING... then it all just made so much sense. This is something that you just simply cannot fake. You have to really care about other's success.

"You can have everything in life you want, if you will just help other people get what they want." - Zig Ziglar

Why it takes you helping others to build a solid business...

This is as true as the first time Zig ever said it. Let's break it down in terms of building a network marketing, mlm business:

So let's say you are in a binary compensation plan that you earn on through infinity, and your goal is to earn $10,000 a month in residual income. In some compensation plans, you need a substantial amount of active people in your organization purchasing a certain amount of products to achieve this. Would you believe in some organizations you need over 100,000 people to obtain this? Yes, it's true. Now of course, the best compensation plan that I know of let's you achieve $10,000 in residual income with right around 400 people. Nevertheless, regardless of your comp plan... you need 400 to upwards to a thousand and even multiple thousands of active people in your organization.

So let me ask you a serious question? And answer honestly...

Do you think you can build that on your own?

Of course not. It would take you years to build such an organization and just imagine the time you would have to spend training and helping everyone. It's just not designed to be a one man, or woman :), show... not at all.

Did you know that the average person in Network Marketing sponsors 2.7 people? Of course, you aren't average. Still, 2.7 being the average sounds about right. So how do we get our organizations built to the level that it takes to earn our goal of $10,000 per month in residual income? 

You guessed it! By investing our time in other people. Really getting to know what they need, WHY they choose to build a home based business and help them achieve their goals and live out their dreams. It is possible. It happens every day.

If you are serious about learning how to earn money from home on a part time or full time basis, you need 3 things:

1. A Proven Mentor
2. A Duplicatable System
3. A Coachable attitude and mindset

What's amazing, is if you have #3... you are in the right place for #1 and #2...

First step... go to my personal site and download "Success in 10 Steps" by Michael Dlouhy. It's a free ebook that is the first step to your future in network marketing. No companies or businesses are mentioned in the book and there are no affiliate links trying to sell you anything. Just scroll to the bottom of this page and download the book for free.

It will change your life... it definitely changed mine!

To Your Success,
John Wiser

ps. You can email me anytime at and I will be glad to get to know all about you and get you in touch with our Sr. Mentors that want to help you for free... no strings attached.


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