Obtaining leads is probably one of the most frustrating things in the world for a new home business owner. Having someone to share our products, services, opportunities, and stories with is the life's blood of any successful network marketing business.
If you type "MLM Leads" into Google, you will see page after page of lead companies that will sell you people's information that they have harvested from a capture page or by various other methods.
I can honestly say that, in the past, I bought leads. Yep. I did. You know what else? Not one person that I ever sponsored from a purchased lead stuck with it. Why? They couldn't duplicate this method. Purchased leads are expensive. And half the time, they are not even a prospect. (that's a whole other story altogether)
Back to the question, "What is a lead, exactly?"
Well, personally... I don't like to refer to people I wish to sponsor into my organization as a lead. So from here on out, let's call them what they are... PEOPLE!
A lead is a person. Someone that can benefit from our products, services, or would even like to own their own business as well. This person will not stand up and reveal themselves on the internet with a sign that says, "I want to buy your products, John!" or "Hey, I want to start a business, please sign me up!"
And no, a lead is not everyone that is 2 feet from you. Please, take that method back to the stone age and leave it there. I am going to go against what many will tell you... Not everyone wants your products. Not everyone wants to join your business. Your Facebook friends are probably un-following you right now because you have posted your products and business opportunity 46 times in the past 2 weeks.
Sound familiar? It's cool. There is nothing wrong with you if you have done this. I did it too a few years back. It took me a while to get some of my old friends back to read my Facebook posts.
Who is a lead then?
The MLM heavy hitters will call me crazy, but not everyone is a lead/prospect. OH NO, MLM BLASPHEMY! Seriously though. Not everyone is a prospect for your products, services or business opportunity.
Like I said earlier, let's call them people. You have something you want to share with the people you love that will benefit their lives. It could be health and wellness products, for instance.
Face it. We all know at least 10 people that could stand to address their health, so to speak. So, are they a prospect? Sure, but we can't just walk up to them or message them on social media and say hey - you need to take this new vitamin supplement I have because you are unhealthy.
No - Instead, sharing our own testimonial about the product with them is more suitable. How you were before and how you feel now. Of course letting them know that not all results are alike. It's subtle, and it's effective. You are not a direct sales person. You are a trusted friend.
This is the same whether you have known someone their entire lives or you are a new acquaintance. No one is a prospect until they trust you. This is not direct sales. You are not running constant ads for a soda, showing people having a great time because they open a bottle of cola at a cookout. Remember, network marketing is a relationship business.
Oh yeah, I forgot... you don't want customers, right? You want other people to join your business opportunity. Let me be the first person to tell you right now... if your upline or compensation plan is telling you to focus on signing up distributors and not focusing on customers... RUN! It's better to take off now before you burn your entire warm market (trusted friends and family) up by trying to push a business opportunity on them when they just want to continue with their lives and try your products to help you out.
So how do I get MLM and Network Marketing Leads?
5 proven methods of keeping a solid flow of leads:
- For Warm Market: Be honest with your friends and family. Tell them that you have just started a new business with <insert company name> and you have some great products that have really helped you and many others. They aren't available in stores, and it would be great if they would try them and give you some feedback.
- Networking with others: Social Media. This is what has always been a great source for me, personally. I always scroll through, and even search for posts that may discuss a certain issue that whatever products I have can benefit. Ask questions. LISTEN to the answers. Give your story.
- Join an offline networking group. There are always several of these groups that meet 1 or 2 times a week in some of the larger cities and suburbs. These are great groups of like-minded individuals in different companies and industries that share stories and help one another with leads and other business tips.
- Referrals from customers. Remember, not all customers of yours want to be distributors. However, they are your customer for a reason and they know people that can benefit just as they have. If the company does not offer an incentive for customers to give referrals, you offer them something for giving you referrals. The best source of new customers is word of mouth.
- A proven lead generation system. This usually consists of something that can benefit a person for free. You have something that they need, they get it in exchange for their name, email and phone number. There are so many of these out there. Some work well, while others are not so great. Finding the right one can be a bit of a chore. I will not promote any products on this blog, but if you would like to know more about this, you can send me an email to email@example.com
Hey, you may read this and say... hey, I get it. Network Marketing and MLM is a relationship business. To get leads, I have to build relationships. Yep, you are on the right track.
Or, you may say... ah, I don't have time for that... where can I go buy leads? Either way, I want to know that I am rooting for you. Tell me your story. Shoot me an email to firstname.lastname@example.org and let's network!
Til next time -
To be a great leader, you must first be a great servant...